PRIVACY POLICY

Respecting and protecting our customers’ privacy and personal data is important to us. This Privacy Policy will help you understand how we use and safeguard your personal data in our interactions with you.

We collect and process personal data about you when you i) visit and register on our Site ii) place an order with us as a guest or as a registered user on our Site iii) provide us with your personal data via our offline store, mobile device, social media platforms or telephone enquiries and application for or use of our Services or loyalty programs.

Personal data will be used to conduct our business and pursue legitimate interests only.  Personal data will be shared with third party service providers located within or outside of Hong Kong, who will process our services on our behalf for the below purposes.

FULFILMENT OF OUR SERVICE

Credit card companies and other payment provider to help us process payments and refunds, delivery and courier companies to deliver products and process returns, third party IT service providers to provide and help us run, manage and backup our internal IT systems. Such third parties may include, for example, providers of information technology, cloud-based software as a service providers, website hosting and management, data analysis, data back-up, security and storage services, cross-border solution provider to fulfil international orders and facilitate customer enquiries and other marketplace companies necessary to fulfil customer orders.  

We will use your personal data in order to process your application for a member’s account. Once you are registered, we will process your username and password to identify you when you log into your account. We will also process your login information so that we can administer your account with us and contact you about your account.

If you have any questions regarding this Privacy Policy, please contact us by sending an e-mail to customerservice@commonarea.com.hk

YOUR ENQUIRIES TO AND/OR PURCHASES FROM CONsignors

Where you enquire about or purchase the products and services offered by third party consignors in our stores, the consignors may collect personal data about you directly for their own purposes. We are not responsible for such collection and processing of your personal data by consignors, which is the legal responsibility of the applicable consignor. To find out more about how and why a consignor processes your personal data, please see the privacy policy of the relevant consignor.

We sometimes obtain information about you or your purchases from consignors and other third parties.

HOSTING AND MANAGING EVENTS

From time to time, we may organize customer events for the purpose of instore promotion. We may process your name and contact information (including email address, postal address and telephone number) to communicate with you about such event where you have specifically requested information about such event or where we have another lawful basis for sending that information to you.

When we run events, we will share your personal data with third-party services providers that are assisting us with the operation and administration of that event.

If we are running an event in partnership with other organizations, we will share your personal data with such organizations for use in relation to the event. We are not responsible for the third party’s use of your personal data. To find out more about how and why the third party processes your personal data, please see the privacy policy of the relevant third party.

CUSTOMER SERVICE AND GENERAL ENQUIRIES

Our Site features “Contact Us” service which invites you to submit enquiries about our Services by email or telephone.

When you make an enquiry, we will collect and process your name, contact information (including email address, physical address and/or telephone number) and any other personal data you volunteer that is relevant to your enquiry. We use this information to manage and respond to your enquiries and requests.

SURVEY AND FEEDBACK

From time to we will contact you to invite you to provide feedback about us or our services.  We will collect and process your name and contact details (including email address, postal address and telephone number, as applicable) and any other personal data you choose to volunteer in your survey response or other feedback.

We use the information that we collect via surveys to help us improve the quality of service provided to our customers. We also use other feedback that you provide to us to monitor and improve the quality of our site, our store and services and to assist with the selection of future product and service and the training of our personnel.

PRIZE DRAWS, PRIZE COMPETITIONS AND OTHER PROMOTIONS

From time to time, we may run prize draws, prize competitions and other promotions on our site, in our store and/or on our social media accounts. For the purposes of administering such draws, competitions and promotions, we may process your name, contact details (including email address, postal address and/or telephone number), social media handle (if relevant), payment details (if relevant) and any other personal data volunteered by you in your prize draw, competition or promotion entry.

Our prize draw, competition and promotions may be subject to separate terms and conditions which you may be required to accept as a condition of entry.

Our sites and e-mails contain cookies, web beacons, and pixel tags (“Tags”). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

This information is used to create profiles and insights about our visitors’ browsing and shopping habits and the shopping habits of our other customers. Where we have your consent to do so, we will also use your location data for customer insight purposes.

By using this information, we are able to measure the effectiveness of our content and how visitors use our sites and our services. This allows us to learn what pages of our sites are most attractive to our visitors, which parts of our sites are the most interesting and what kind of features and functionalities our visitors like to see.

We also use this information to help us with the selection of future product and service, websites design and to remember your preferences (such as garment size and whether you shop online or instore).

We also use this information for marketing purposes, please see the “ Marketing Activities” section below for further details.

MARKETING ACTIVITIES

Email and SMS/MMS Marketing

We use your name and email address to send you (or the organization you represent) marketing communications by email. We use your mobile telephone number to send you marketing communications by SMS/MMS. Our email and SMS/MMS marketing communications will include information on events and promotions coming up, as well as general information about our organization, our sites, our store, the services we provide and the events and promotions we offer from time to time. Members can also subscribe to receive special deal alerts by email.

Our email and SMS/MMS marketing will include personalized and non-personalized email marketing. Personalized marketing is marketing which has been specifically tailored to you. For example, our personalized email marketing will feature services, events, offers and/or promotions that we think are most likely to appeal to you. Non-personalized marketing is marketing about our services, events, offers and/or promotions generally and is not tailored to any particular individual.

Where we send you personalized email or SMS/MMS marketing, we also use information that we observe about you from your interactions with our sites, with our store and/or with our services in order to decide what sort of personalized marketing communications to send you. 

Social media remarketing

We use information that we observe about you from your interactions with our sites, with our email communications to you and/or with our services to provide you with personalized advertising on social media channels, including those operated by Facebook and/or Google, where you are a registered user of such services.

We do this using Facebook/Instagram Custom Audiences and/or Google Audience Builder respectively.

Social media insight

Where you are a registered user of Facebook/Instagram or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services that share similar interests to you based on information that we observe about you from your interactions with our sites, with our email communications to you and/or with our services and the information Facebook/Instagram and/or Google hold about you.

We do this using Facebook Lookalike Audiences and/or Google Similar Audience respectively. Such activity is subject to the privacy choices you have elected to make on such services.

We may also share your personal data with law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation.

While we have made every effort to provide these examples, please note that these are non‑exhaustive and there may be circumstances where we need to share personal data with other third parties in order to operate our sites and store and to provide our service.

RIGHT TO REQUEST DELETION

You have the right to request us to delete Personal Information we collected from you. Upon receipt and confirmation of your request, we will delete such Personal Information from our records, unless it is necessary for us or our service providers to complete the transaction for which such personal information was collected, fulfill the terms of a written warranty, provide the merchandise or service you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you.

It can take up to four weeks for your request to be registered on our systems, during this period you may still receive communications from us.

If you have any questions regarding this Privacy Policy or wishes to request deletion, please contact us by sending an e-mail to customerservice@commonarea.com.hk

We may make changes to this Privacy Policy from time to time. To ensure that you are always aware of how we use your personal data, please visit this page periodically to check for any updates or changes to any part of the Terms of Service.  We may also make changes to comply with changes in applicable law or regulatory requirements.